CRM Strategy
Organizations revisiting the concepts and
principles of CRM should focus first on the processes and steps needed to get
and keep clean data. |
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CRM Strategy
Business Case: "Do we really understand our customers?"
Overview: The Customer
Relationship Management Strategy will help the company to derive unique
company values out of the relationship the company has with the
customer. It will derive CRM goals out of general business issues and
CRM related strategies out of general business issues.
Benefits: Creates awareness of
a customer centric vision of the company in order to improve value for
the customer and the company. The CRM Strategy will put the customer in
the centre of the company along with general business goals.
Outcome: Directions for
customer target group orientated dimensions, such as unique values,
business goals & strategy, business processes, customer processes,
market and scenarios. CRM Strategy with roadmap consisting of 4 CRM
ambition levels.
Case Study: CRM Strategy
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