Content Management (CMS).
Content is a company's intellectual asset. The faster a company can get
to its audience, the more it can bring its clients to use their site
and the faster they can access the information and services of
relevance to them.
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Content Management Systems
Business Case: "Information is our key
intellectual asset, the web is our business and we will use it as a
strategic weapon to enable business growth and deliver competitive
advantage."
Overview: Businesses utilizing
the Web to maximize the return on intellectual assets need to ensure
that what is published and communicated is not only accurate but also
up to date, which is why content management is such a vital part of a
company's Web strategy.
Benefits: Significantly reduce
the time required to implement site content changes or
re-designs. Improve availability of timely and accurate
information. Facilitate the re-use of content to multiple websites and
through new business channels. Build processes to control the flow of
published material to ensure authorization.
Outcome: Cost savings by
reduced resource and skill requirement and therefore reduced cost of
ownership. Reduced re-brand costs. Increased people productivity by
reducing time spent finding and using information.
Case Study:
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